Fabric Tactility
Customers needed to understand drape, finish, and detail without touching the garments in person.
Luxury Fashion
The Gave Butik
A luxury retail experience stitched for Lagos and London.
ClientThe Gave Butik
Duration10 weeks
ServicesBrand Experience, E-commerce, Content Systems
The Gave Butik
Overview
Translating tactile fashion into digital confidence.
The Gave Butik needed a storefront that could carry the weight of couture-level craftsmanship without flattening it into a generic catalog. The experience had to serve clients in Lagos and diaspora buyers abroad while preserving the exclusivity of the brand.
We designed a commerce system that feels editorial first and transactional second. Rich collection storytelling, careful motion, and a precise path to checkout helped the brand move from boutique admiration to measurable online revenue.
Services Delivered
- Editorial Commerce Design
- Variant and Size Logic
- Cross-border Checkout Flows
- Content-driven Collection System
Timeline
10 weeks
01The Challenge
Making texture, fit, and trust feel tangible online
Variant Complexity
Sizes, limited runs, and custom tailoring options created a complex fulfillment matrix behind the scenes.
Cross-border Assurance
International shoppers needed clear policies, transparent duties guidance, and stronger trust cues before purchasing.
02The Solution
An editorial boutique with commerce discipline
The Gave Butik
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Lookbook-led Browsing
We built collection pages that balance runway storytelling with fast access to product specifics and stock state.
The Gave Butik
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Guided Fit Selection
Smart size prompts and tailored variant logic reduced hesitation and made custom order paths easier to understand.
The Gave Butik
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Trust-rich Checkout
Shipping clarity, duty guidance, and reassuring payment language created confidence for first-time global customers.
+34%
Conversion Lift
62%
Mobile Revenue
28%
Repeat Buyers
4.7x
Lookbook Engagement
"
Nuelsville gave our collections the digital aura they deserved. Customers now understand the craft before they ever step into our studio.
Engineered for Performance
Frontend
Next.jsTailwindFramer Motion
Commerce
Shopify HeadlessPaystackStripe
Content
Sanity.ioCloudinary
Operations
ShipbubbleVercel
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