jumashair.com/
Homepage
Hero-led landing page with Deals Today, Special Prices, category search, and the first layer of product discovery.
Beauty E-commerce & Product Customization
Website development and custom software case study in Nigeria.Jumas Hair
A premium wig storefront designed for fast discovery, confident customization, and mobile conversion.
ClientJumas Hair
Duration6 weeks
ServicesWooCommerce UX, Product Customization, Mobile Commerce
Jumas Hair
Overview
Designing a wig store that makes premium hair easier to browse and buy.
Jumas Hair needed an online store that could carry both product volume and product nuance. Customers are not just choosing a wig; they are comparing texture, closure type, length, weight, customization options, and price, often from a phone while deciding quickly.
The live storefront reflects that operational reality. Navigation moves across Home, Shop, About Us, and Contact, while the commerce layer adds Checkout, Wishlist, Account, NGN/USD switching, WhatsApp chat, and a search flow anchored by 'All Categories'. Category browsing surfaces collections like Bone Straight, Frontal Wig, Closure Wigs, Long Wigs, Glueless Wigs, Short Wigs, and Curly Wigs, and product pages support paid customization and direct buy-now actions.
Services Delivered
- WooCommerce Storefront Build
- Category Discovery & Filtering
- Product Option Architecture
- Wishlist & Multi-currency Setup
- Mobile-first Shopping UX
- Checkout Flow Optimization
Timeline
6 weeks
Related Service
Explore the service behind this projectStorefront Screens
The Shopping Experience
open_in_newSee it live at jumashair.com
jumashair.com/shop
Shop
Archive browsing with price sliders, stock and featured filters, category navigation, and a large product catalog.
jumashair.com/product/bone-straight-unit-22-350g
Product Page
Detailed product page with unit pricing, customization add-ons, reviews, and dual cart and buy-now actions.
jumashair.com/about-us
About Page
Brand-trust page with founder messaging, mission copy, and a more personal introduction to the store.
jumashair.com/mobile
Mobile View
Mobile storefront with compact search, category shortcuts, bottom navigation, and sticky support access.
01The Challenge
Reducing hesitation in a high-consideration beauty purchase
Hair buyers move with urgency, but the decision itself is detailed. The store had to make customers feel in control of texture, closure, length, and price without overwhelming them or forcing them into support chats for basic questions.
Product complexity
The same product can change dramatically based on closure type, customization, density, and unit weight, so the buying flow had to stay clear even when the product options expanded.
Discovery friction
With hundreds of products live, shoppers needed faster ways to browse by category, price, stock state, and featured status without losing their place.
Mobile-heavy traffic
Most visits come from phones, which meant search, category cards, add-to-cart actions, wishlist usage, and checkout all needed to work cleanly in a compact layout.
02The Solution
A storefront built around fast discovery and explicit choices
We focused on two jobs: help shoppers find the right hair product faster, and then make the product page specific enough that they can commit without second-guessing the details. That led to a clearer category system, stronger search behavior, and product pages that make customizations visible instead of hiding them.
Jumas Hair
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Category-led browsing
The storefront opens with category shortcuts, prominent search, and a shop archive that supports price filtering, featured-product toggles, stock status filters, and fast browsing across hair types.
Jumas Hair
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Customization on the product page
Product detail pages expose the exact unit, price, review state, and customization add-ons such as closure or frontal upgrades before the shopper commits to cart or Buy Now.
Jumas Hair
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Mobile support and self-service
Wishlist, account access, currency switching, WhatsApp chat, and direct checkout routes give shoppers multiple paths forward without breaking the purchase flow.
+51%
Checkout Rate
71%
Mobile Orders
18%
Cart Recovery
2.1x
Customization Uptake
"
The new platform feels like it understands how our customers actually shop. We saw fewer support questions and more completed orders almost immediately.
Technology that keeps product-heavy beauty commerce manageable
The Jumas Hair store needed to balance a large catalog, product customizations, and mobile-first customer behavior without turning the shopping flow into admin overhead.
Frontend
WordPressElementorHara Theme
WordPress and Elementor let the team update campaigns, banners, and content quickly without depending on a developer for every store change.
Commerce
WooCommerceBuy NowCheckout
WooCommerce keeps catalog, cart, and checkout logic in one place so shoppers can move from discovery to payment without unnecessary detours.
Store Features
Product FiltersYITH WishlistMulti-currency
Filters, wishlist behavior, and currency switching reduce friction for repeat buyers and make browsing easier when the catalog gets large.
Operations
WhatsApp SupportLiteSpeed HostingCustomer Accounts
WhatsApp support, hosting stability, and account flows help the business handle questions and repeat orders without losing momentum.