Variant Overload
Texture, length, color, and bundle combinations made product selection slow and error-prone.
E-commerce
Jumas Hair
Beauty commerce built for repeat purchase behavior.
ClientJumas Hair
Duration6 weeks
ServicesE-commerce, Inventory, Mobile UX
Jumas Hair
Overview
Designing a store that keeps pace with demand.
Jumas Hair had strong product-market pull but an online flow that made customers work too hard to complete a purchase. Variant-heavy products, inconsistent inventory visibility, and mobile friction were creating unnecessary drop-off.
We rebuilt the experience around speed and reassurance. From stock clarity to bundle logic and checkout flow, every screen was designed to reduce hesitation for customers buying on the move.
Services Delivered
- Variant-driven Storefront
- Inventory Visibility Layer
- Bundle and Upsell Logic
- Mobile-first Checkout Optimization
Timeline
6 weeks
01The Challenge
Converting urgent intent into completed orders
Inventory Ambiguity
Shoppers abandoned carts when they could not trust whether stock information was current.
Mobile Friction
Most customers purchased from their phones, but the old flow required too many taps and page loads.
02The Solution
A faster buying flow for high-intent beauty shoppers
Jumas Hair
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Smart Variant Selection
We simplified option architecture so customers could configure products quickly without second-guessing compatibility.
Jumas Hair
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Live Stock Confidence
Inventory states, urgency messaging, and replenishment cues made product availability instantly understandable.
Jumas Hair
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Checkout in Fewer Steps
We collapsed the purchase journey into a tighter mobile sequence with stronger autofill and payment continuity.
+51%
Checkout Rate
71%
Mobile Orders
18%
Cart Recovery
2.1x
Bundle Uptake
"
The new platform feels like it understands how our customers actually shop. We saw fewer support questions and more completed orders almost immediately.
Engineered for Performance
Frontend
Next.jsTailwindReact Hook Form
Commerce
PaystackStripeCustom Inventory Logic
Data
SupabaseResend
Hosting
VercelCloudflare
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