citrexx.com/
Homepage
Hero, navigation, and editorial landing experience.
Luxury E-commerce & Brand Identity
Website development and custom software case study in Nigeria.Citrexx Winery
The Art of Connection — Building Nigeria's most premium wine brand from the ground up.
ClientCitrexx Premium Wines
Duration8 weeks
ServicesBrand Identity Design, UI/UX Design, E-commerce Development
Citrexx Winery
Overview
Building a digital sanctuary for fine Nigerian spirits.
Citrexx came to Nuelsville with world-class wines and no way to sell them online. They had a tasting room in Abuja, loyal customers who loved their product, and a vision to become Nigeria's most recognized premium wine brand. What they needed was a complete digital presence — from brand identity to e-commerce platform.
We delivered everything. Brand identity, bottle and label design, a full e-commerce platform built on Next.js and NestJS, Paystack payment integration, and a digital experience that makes every visitor feel like they've walked into a luxury tasting room. The result is citrexx.com — a premium flow that moves from The Art of Connection hero into Collections, Heritage, Journal, and filterable Red, White, Rosé, and Sparkling shopping journeys.
Services Delivered
- Complete Brand Identity System
- Bottle & Label Design
- Custom E-commerce Platform
- NestJS Backend & API
- Paystack Payment Integration
- Age Verification System
- Nationwide Delivery Integration
Timeline
8 weeks
Related Service
Explore the service behind this projectWebsite Showcase
The Live Website
open_in_newSee it live at citrexx.com
citrexx.com/collections
Collections
Category browsing, filters, and premium product merchandising.
citrexx.com/products/pinot-noir-reserve-set
Product Page
Single-product storytelling with pricing, quantity, and checkout hooks.
citrexx.com/heritage
Heritage
Brand story, vineyard photography, and trust-building context.
citrexx.com/mobile
Mobile View
Mobile-first experience with stacked CTAs and simplified navigation.
Brand Identity
More than a website — a complete brand.
Before we wrote a single line of code, we designed the brand. Color palette, typography, label design, bottle mockups. Everything that makes Citrexx look like it belongs on the shelf next to the world's finest wines.
Brand Colors
Deep Burgundy
#2d0a0a
Warm Gold
#c9a84c
Cream White
#f5f0e8
Charcoal
#0C0F0E
What we designed
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Brand color system (deep burgundy, warm gold, cream white)
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Typography pairing (editorial serif + clean sans)
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Bottle label design — Reds, Whites, Rosé ranges
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Packaging and gift box design
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Brand guidelines document
Typography
Aa Bb Cc
Playfair Display
Aa Bb Cc
Work Sans
Brand Voice
Deep burgundy anchors trust, gold signals prestige, and editorial serif typography gives every page the tone of a private tasting invitation rather than a commodity storefront.
The Process
From sketch to launch in 8 weeks.
lightbulb
Week 1–2
Brand Strategy
Brand positioning, color system, typography, label design
palette
Week 3–4
UI/UX Design
Wireframes, component design, mobile-first layouts
code
Week 5–7
Development
Next.js frontend, NestJS API, Paystack integration
rocket_launch
Week 8
Launch & Handover
Testing, deployment, team training, documentation
Lo-fi wireframe — Homepage layout approved before design began
citrexx.com
Final — citrexx.com homepage
01The Challenge
Selling luxury in a market that doubted it
Nigerian consumers were unfamiliar with premium locally-made wine. The brand needed a digital experience that built trust instantly, communicated luxury credibly, and made purchasing feel as premium as the product itself.
No brand identity
Citrexx had great wine but no visual identity. No logo, no labels, no color system. We started from zero.
Trust barrier
Getting Nigerian consumers to spend premium prices on a local wine brand online required building instant, visual credibility.
Complex e-commerce needs
Age verification, nationwide delivery logistics, multiple product variants, and high-value order processing — all had to work seamlessly.
02The Solution
A storefront as refined as the product
We built Citrexx from the ground up — brand first, then digital. Every decision, from the label typography to the checkout flow, was made to communicate one thing: this is a premium product that deserves your trust. That shows up in the live IA too: Collections, Heritage, Journal, Tasting Room, and Contact all support the commerce story rather than feeling like disconnected pages.
Citrexx Winery
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Brand identity & label design
We designed the complete visual identity — including bottle labels for the Reds, Whites, and Rosé collections — before touching code.
Citrexx Winery
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Editorial e-commerce experience
Product pages read like magazine features, with large product photography, gift-set framing, same-day delivery in Abuja cues, 18+ purchase messaging, and clear add-to-cart actions that justify the premium positioning.
Citrexx Winery
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Robust backend infrastructure
A NestJS API handles inventory, orders, user accounts, and Paystack payments. Built to scale from day one.
+200%
Brand Perception
vs pre-launch baseline
3.5m
Avg Session Duration
minutes per visit
45%
Conversion Rate
visitor to buyer
₦0
Ad Spend
month one, organic only
"
Nuelsville didn't just build us a website — they built us a brand. Every detail was considered. The bottles, the labels, the website. It all feels like one coherent vision. Our customers keep complimenting the packaging before they even taste the wine.
Technology that protects the premium experience
Every tool in the stack was chosen for a simple business reason: the brand feels expensive, the checkout stays reliable, and the store remains fast enough to convert buyers on real Nigerian networks.
Frontend
Next.jsTypeScriptTailwind CSS
Your website loads in under 2 seconds on any Nigerian internet connection. Fast sites convert more customers.
Backend
NestJSPostgreSQLREST API
A server that handles Black Friday traffic without going down. Your orders never get lost.
E-commerce
Custom CartPaystackOrder Management
Nigerian customers can pay with any bank card, USSD, or bank transfer. No payment fails.
Hosting
VercelRailway
99.9% uptime. Your store is open 24/7, even while you sleep.
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